What cloud computing means for digital marketing?

Cloud computing is the greatest tool in the hands of digital marketers as it can be used to market and evangelize every part of the value chain that the customer would interact with. Given the nature of the social environment, "those" customers will make sure to share their experience in the online social circles. This information can be diverted back to the business to improve the processes and to create a relationship with the customers.
In other words, products and services are nothing but commodities. It is the user's experience that is going to differentiate the business. Cloud computing traces and tracks these patterns for improvement.

Let us take the example of Amazon. The login data, activities, information etc of its customers is stored on the cloud. The accurate and readily available data streamlines the marketing and sales strategies.

A business model which can accommodate a variable based pricing structure like in Amazon will be a success. Amazon calls its business model as elastic cloud because it allows its customers to use its services "as needed" basis. Amazon wants to deliver movies to people's homes through internet so it is building its business by renting to other companies its technology infrastructure. Therefore, its partner Netflix is concentrating on finding movies rather than building larger and larger data sets.