Digital marketing is a marketing media which is associated by the use of the internet connected devices such as, computers, tablets, smart phones and games in order to engage customers with online advertising. Digital marketing is one of the most exciting and interesting media of advertisement for every business. Digital media marketing includes- social media marketing, mobile marketing, search engine marketing, online PR checking, email marketing, online advertising, measurement and web analytic, best practice digital marketing and many more fields which are very useful in the growth of the business. Digital marketing will somehow helps in increasing the brand loyalty and conversions among the customers. If effectively designed, digital marketing media can benefits you and your business as much as you want to grow in the market place. Digital marketing is best practiced through cloud computing.
Cloud computing is a type of computing network which depends upon sharing computing resources rather than having local servers or personal devices for handling the applications. Cloud computing is eventually compared to grid computing. Grid computing is a type of computing where the unused processing cycles of all the computers present in a network are connected in order to solve problems very intensively for any stand-alone machine. Today cloud computing technology has proved itself. And many industries have realized the benefits cloud computing provides. As a result of this, almost every business and industry is started integrating the technology into their business. Increase in the growth of cloud computing is because of the immense ability to change the ways and techniques in which the business can reach and engage their customers. Cloud computing is not new technique. It is the service that is provided for the customer, over internet.
Most of the cloud computing servers are provided to the customer on their mobile servers also. One of the main benefit of cloud computing is, cloud services can rapidly increase technology capabilities without requiring large investments to build new data centers. Digital marketers are under tremendous pressure to meet market demands of implementing new technologies along with creating new ideas. In this concern, cloud computing has the potential to help them to meet the current business needs, at very affordable cost.
If talking about the relation between digital marketing and cloud computing, cloud computing plays a vital role in the advertisement process carried through digital marketing. Because of the immense flexibility and benefits, many businesses and industries have already switched to cloud computing in order to increase their customers through digital marketing.
There are several reasons, why marketers are migrating towards cloud computing:
One of the main reasons for the migration towards cloud computing it supports the multi device connection. With cloud computing, marketers don’t need to worry about hard drives or any other local storage. If you are using cloud computing, the files can be accessed and shared over the internet by using any internet capable device.
Another benefit of using cloud computing means you need not worry about the security. Large and established companies have entered the market with their expertise and skills with regards to safeguarding the security of their customers. Using cloud computing will also benefits in overcoming the risk of losing data due to a hard drive crash.
Apart from this, cloud computing industry has lowered the cost of transaction. Now there is no need to spend hundreds or thousands of dollars on setting up an infrastructure as a web enabled device and internet access is all that is needed to get a cloud based system. In order to get the best digital marketing services you can contact to various companies or IDF-Agencies
Millions of people are connected to the Internet and a lot of those people are connected on social networking sites.
Social networks have become an excellent platform for sharing and communication that reflects real world relationships. Social networking plays a major part in the everyday lives of many people. Facebook is one social networking site that has more than 400 million active users. The possibility of social media and cloud integration is compelling.
Social networks are being more than an online gathering of friends. It’s becoming a destination for ideation, e-commerce and marketing. For instance, there are some organizations and integrated applications that make use of Facebook credentials for authentication rather than requiring their own credentials (for example the Calgary Airport authority in Canada uses Facebook Connect2 to grant access to their WiFi network).
There is a certain report which aims to create a Social Storage Cloud that looks at probable mechanisms to be used in creating a dynamic cloud infrastructure in a Social network environment. It is believed that combining the pre-established trust with suitable incentive mechanisms can be a way to generate sustainable resource sharing mechanisms.
Social network is a dynamic virtual organization with inherent trust relationships between friends. This dynamic virtual organization can be created since these social networks reflect real world relationships. It allows users to interact, form connections and share information with one another. This trust can be used as a foundation for information, hardware and services sharing in a Social Cloud.
Typically, cloud environments provide low level abstractions of computation and storage. Computation and Storage Clouds act as building blocks where high level service Clouds and mash-ups can be created. Storage Clouds are often used to prolong the capabilities of storage-limited devices and provide transparent access to data from anywhere.
A large number of commercial Cloud providers like Microsoft Azure, Amazon EC2/S3, Google App Engine, and smaller scale open Clouds like Nimbus and Eucalyptus provide access to scalable virtualized resources. Through pre-dominantly posted price mechanisms, these computation, storage, applications resources can be accessed.
Thus, a Social Cloud is a scalable computing model wherein virtualized resources contributed by users are dynamically provisioned amongst a group of friends. Users may choose to share these resources freely and make use of a reciprocal credit-based model; This compensation free model is similar to the Volunteer computing approach, where guarantees are offered through customized SLAs. However, accountability through existing friend relationships exists in this model.
By leveraging social networking platforms, people can gain access to huge user communities, exploit existing user management functionality and rely on pre-established trust formed through user relationships.
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