IBM joined by more than 100 business partners, launched the
IBM Digital Marketing Network in the CLOUD to help chief marketing
officers and their teams more quickly and easily integrate new marketing
services to measure and improve their effectiveness in real-time.
IBM Digital Marketing Network provides customized dashboards for e-commerce, mobile, and digital marketers allowing them to view how their marketing campaigns are performing across paid, earned and owned channels.
According to IBM 2013 State of Marketing Survey, USD 83 billion is lost due to inconsistent customer experiences. As part of IBM’s Smart Commerce initiative, its Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors.
Why is this important?
Because creating a relevant experience is necessary.
Clients can now monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile. This is particularly important at a time when companies are aiming double-digit growth in online ad sales for the past three consecutive years.
Myron.com, a provider of promotional business gifts, is using the IBM Digital Marketing Network service to manage real-time re-marketing campaigns to automatically re-engage customers with more relevant display ads and gain deeper insights to onsite behaviors. IBM's marketing network gives myron.com the ability to implement and manage their own digital marketing campaigns; it also improves the implementation time-lines of our digital efforts and we see the immediate impact and results.
IBM Digital Marketing Network customers now have integrated access plethora of solutions from certified partners in digital marketing areas. Given below are a few -
IBM Digital Marketing Network provides customized dashboards for e-commerce, mobile, and digital marketers allowing them to view how their marketing campaigns are performing across paid, earned and owned channels.
According to IBM 2013 State of Marketing Survey, USD 83 billion is lost due to inconsistent customer experiences. As part of IBM’s Smart Commerce initiative, its Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors.
Why is this important?
Because creating a relevant experience is necessary.
Clients can now monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile. This is particularly important at a time when companies are aiming double-digit growth in online ad sales for the past three consecutive years.
Myron.com, a provider of promotional business gifts, is using the IBM Digital Marketing Network service to manage real-time re-marketing campaigns to automatically re-engage customers with more relevant display ads and gain deeper insights to onsite behaviors. IBM's marketing network gives myron.com the ability to implement and manage their own digital marketing campaigns; it also improves the implementation time-lines of our digital efforts and we see the immediate impact and results.
IBM Digital Marketing Network customers now have integrated access plethora of solutions from certified partners in digital marketing areas. Given below are a few -
to buy targeted ad inventory from numerous sources
enabling the collection of audience intelligence towards
better ad relevancy
for helping companies and consumers manage data privacy
preferences
for managing customer engagement via social media or crowd
sourced means
Source: press releases of IBM
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