Cloud as the influencer

Marketers are migrating towards cloud. Why?

1. Multi-Device Support: 

With the cloud, marketers no longer need to worry about hard drives or other local storages as their files can be accessed and shared over the Internet using any internet-capable device they have on hand.

2. Secure:

Security is no longer an issue with the cloud, as large and established companies have started entering the market, bringing with them their expertise and skills with regard to safeguarding the security of their customers. Additionally, marketers no longer have to worry about losing data to a hard drive crash or acts of god, as cloud service providers have redundant and off-site backups, which means it’s almost impossible to lose data completely.

3. Low Cost:

The real crowning gem of cloud computing technology is its cost-efficiency. There’s no need to spend hundreds or thousands of dollars on setting up an infrastructure, as a web enabled device and internet access is all that’s needed to get a cloud-based system up and running.

Some companies which have already moved to cloud for marketing purposes - 

1. SEPCO – SEPCO’s Marketing & Social Media Manager, Liz Karschner, uses HubSpot in order to take full control of the company’s marketing and steer it in the right direction. Of particular use to her are Hubspot’s powerful analytics and marketing tools. What’s more, the fact that Hubspot is on the cloud allows her to access and control SEPCO’s marketing anywhere, provided that she has access to an internet-capable device.

2. Whistler BlackComb – this is a ski resort situated 125 km north of Vancouver, which manages around nine different social networks. The resort takes full advantage of sveral multi-tiered social media campaigns to promote their resort and attract customers, and they use the HootSuite Dashboard to manage everything from a single place.

3. Whole Foods – this company has managed to attract over 50 thousand followers on Pinterest, and has used almost 970 pins to create a personality for the brand that reflects their core values. The company’s marketing director, Michael Bepko, controls all of the company’s pins from wherever he is currently at when the inspiration strikes.

How Amazon helps companies with Digital Marketing via Cloud Computing

Amazon Web Services offers a cloud computing solution that provides online and digital marketing businesses a flexible, highly scalable, elastic, and low-cost way to deliver their content.

Go big; not home.

When your campaigns launch, your traffic can increase by 100X or more. AWS Auto-Scaling provides the ability to easily handle the large changes in traffic that campaigns can cause without the need to procure large amounts of hardware or do capacity planning. With the infrastructure that already runs sites like Instagram, Reddit, Netflix, Pinterest, and more; you can be ready to go big.

The partners you already use.

The AWS marketplace is full of thousands of partners to provide you the software and services you want for your digital marketing. From big data products like MapR to packaged solutions like Adobe CQ; the AWS marketplace is the fastest way to get their software up and running in AWS.

Email with ease.

Email is a core part of many digital marketing campaigns. Amazon Simple Email Service (SES) give you the ability to cost effectively send email communications to large numbers of customers, and prospects. SES also helps by ensuring that you message gets delivered by pre-screening your message for content that might get your email filtered at the ISP so more of your emails get to your target.

Never make your customers wait.

Amazon CloudFront is a content delivery network (CDN) that can be used to deliver entire websites, including dynamic, static, and streaming content using a global network of edge locations. Requests for your content are automatically routed to the nearest edge location, so content is delivered with the best possible performance.

Super-fast access to your data.

DynamoDB is a NoSQL database that uses SSDs to provides single-digit millisecond latency access to your data; so you’re never waiting for your user insights database to deliver just the right content, at just the right time.

Petabyte scale data warehousing for all.

Amazon Redshift provides on-demand access to high performance, parallel queries on columnar data. Provision elastic, managed data warehousing clusters with built in encryption and backup in minutes, and plug in certified business intelligence tools such as MicroStrategy, Jaspersoft, Pentaho, and Tableau.

Hadoop all the way down.

Amazon Elastic MapReduce provides a managed, easy to use analytics platform built around the powerful Hadoop framework. Focus on your map/reduce queries and take advantage of the broad ecosystem of Hadoop tools, while deploying to a high scale, secure infrastructure platform.

We'll support you.

It takes a lot of work to launch a campaign. AWS can help by providing support for your campaign’s infrastructure needs. From free basic support (available to all customers) to dedicated Technical Account Managers and <15 min. response time support, 24 hours a day, 7 days a week, 365 days a year; we have people ready to help your campaign be successful.